Campaigns

The heart and soul of every fashion marketing strategy is a gorgeous on location campaign. These are the unique images that define your brand and set you apart from the competition. Campaign images can be licensed for many years and become the face of your company. These images are used for printed marketing materials, in store promotions, mailers, advertisements, billboards, social media and websites.

New campaigns can be created seasonally, annually, or with each new collection. Campaign images are shot in a more editorial-artistic style and are extremely important as they set the tone for your entire company. This is the creme-de-la-creme of photoshoots, using top models, exotic locations, and impeccable production. Campaign images generally show the very best pieces in your collection.

Lookbooks

Today, studio images are not enough. Buyers want to see your garments in the real world. Let’s ditch the white background and get outside!

Lookbooks are essential to marketing your brand to potential vendors, clients, and customers. Lookbooks show off your designs and give a feel of the garments when worn. Most location shot lookbooks tend to be simpler versions of campaigns and consist of front, back, and detail images of each garment.

Lookbook images are used for a variety of industry purposes, including: reaching out to individual vendors, working trade shows, or even as production references. Lookbook images can also be repurposed for catalogs and social media campaigns. Lookbooks are the workhorse images of any collection and can be fully styled to match your exact branding.

Social Media

Social media is voracious, requiring an endless supply of stunning and visually consistent imagery. In order to provide you with fresh content, smaller social media campaigns can be shot on a regular schedule or created for specific occasions. Images can be pre-shot to highlight capsule collections, holidays and special events. I can help you create a strategized content plan that will keep your followers from scrolling on by.

Model/Influencer/Celebrity

Are you a model looking to break into the industry or to just refresh your portfolio? Are you an influencer that needs some great new content? Are you a musician wanting some fresh PR images or a new album cover? This is the package for you. For these shoots I can work directly with you, your agency, or marketing team to get exactly what you need. You will receive fully edited images ready to drop right into your book or feed. We can often shoot multiple looks in a single session. Either come camera ready or a full styling and beauty team can be brought in to give you a super fresh look.